Global wine sales grow slightly

Recently, the Director-General of the International Vine and Wine Organization (OIV), Castelluccio, told the media about the 2011 world wine consumption and market changes at the headquarters of OIV Paris. He pointed out that the world wine consumption stabilized in 2009 after two years of decline. , 2010-2011 slightly increased, the world wine consumption is recovering, although this growth is still very weak.

Casteluccio said that last year global wine consumption reached 24.19 billion liters, a 0.7% increase from 2010, equivalent to an increase of 170 million liters of consumption. Despite the overall decline in EU wine consumption last year, especially the reduction in Italian consumption by 160 million liters, Spain by 20 million liters, and the United Kingdom by 40 million liters, thanks to rising wine consumption in Asia and the Americas, especially China’s wine consumption reached 1.7 billion. L, an increase of 115 million liters than in 2010, an increase of US wine consumption of 0.9 billion liters, and Argentina, South Africa, Australia, Chile and New Zealand, and other countries, consumption is basically the same as the previous year, the global wine consumption showed an increasing trend.

According to OIV statistics, wine consumption in various countries has undergone great changes. During the four years from 2007 to 2011, China has become the fastest growing market for global wine consumption with an increase of 22.4%, and South Africa’s wine consumption has increased by 13.7% in four years. Increase 7.4%. In the past four years, Spanish wine consumption has dropped by 22.5%, Italy has dropped by 13.7%, and Argentina has dropped by 12.9%.

In 2011, the total wine production in the world reached 26.57 billion liters, up by 0.6% year-on-year. France, Italy, Spain, the United States, and Argentina were the world’s fifth-largest wine producers. The production of these five major grape countries accounts for 60% of the world's total wine production, of which France's share of the world's total wine production has reached nearly 20%. While Italian wine production fell 14.3% year-on-year in the same period last year, French wine rose 8.6% year-on-year, and production is expected to increase to 4.96 billion litres. In 2011, France regained the title of the world’s largest wine producer after three years’ loss from Italy. .

The world wine trade increased by 7.9% last year, showing that the wine market is basically stable. Casteluccio believes that the recovery of the world wine market will not immediately achieve substantial growth, but the worst period is over, confidence in the wine industry is recovering, OIV optimistic about the prospects of the wine market.